Hello! I'm Renee

As a highly effective and dedicated marketing director, I successfully transform digital marketing strategies into profitable realities through demand generation, account based marketing, ecommerce, user experience and engagement, email marketing, A/B testing, SEO and SEM, and more. I make the customers’ experience positive, enabling them to find effortless solutions and cultivate their business.

Resume

Renee Tarnutzer

A forward-thinking digital marketing leader that creates world class B2B and B2C data-driven marketing strategies that that drive organizational goals through content-led demand generation and ABM that accelerate the sales pipeline.

EXPERIENCE

2017 - Current

Marketing

KERRY, INC

Lead and head digital marketing strategy through demand generation, account based marketing (ABM), eCommerce. Establish vision of digital first strategy by delivery of targeted integrated activation plans. Identified foremost approaches and groundbreaking ideas to best position digital marketing efforts and provide valuable insights on the driving force behind performance and revenue growth. Collaborate with teams to situate Kerry as highly reputable voice in industry; apply ABM ideologies to propel customers/prospects; exceed (customer) expectations by offering thought leadership that drives sales and increases revenue.

2016-2017

Product Marketing Specialist

UNDERSTORY, INC

Managed all marketing communications activities. Produced integrated marketing strategy for start-up. Created tactics for social media, website, SEO, email, app marketing and media relations to introduce product to insurance industry.

2002-2016

Ecommerce Creative Director, Internet Sales & Communications

BLAIN SUPPLY

Oversaw digital marketing and eCommerce strategy from ground up. Transformed website from online brochure to product catalog to eCommerce. Created strategy to encourage traffic to stores by implementing in store pickup and mobile commerce. Included email marketing, SEO, content management, social media, PPC (Pay Per Click). Generated strategic direction of website programming.

VOLUNTEER

EDUCATION

Southern Wisconsin Sled Hockey

MARKETING & COMMUNICATIONS VOLUNTEER

Assist youth sled hockey team with social media, fund raising, media relations and print collateral.

Kids First Beloit

MARKETING VOLUNTEER

Assist and advise on social media and email marketing efforts.

SOFTWARE KNOWLEDGE

SKILLS

Bronto - Advanced

Unbounce - Advanced

MailChimp - Advanced

Google Analytics - Advanced

Buffer - Advanced

Pardot - Proficient

Act-On - Proficient

Wordpress - Proficient

Hootsuite - Proficient

Marketo - Advanced

Adobe Creative Suite - Proficient

UXPin - Proficient

EXPERTISE

Digital
Strategy

With over 25 years digital marketing experience in the B2B and B2C space, I will help you successfully plan, execute and analyze your digital strategies to achieve and drive ROI.

Email
Marketing

I can help launch email campaigns and email automation to match your brand, run A/B tests to ensure optimal performance and analyze each campaign so you get the results you need.

Website Optimization

I geek out making sure websites are properly optimized from reviewing speed tests, image & content optimization, technical site audits and more. A properly optimized site is critical to your success.

Account Based
Marketing

Certified in Account Based Marketing, I can help you create an ABM strategy that will more effective in engaging your most valuable customers to drive increased engagement and accelerate the pipeline

STRATEGY

Strategic Planning, Marketing Strategy/Communications, Problem Solving, Decision Making, Project Management, Critical Thinking, Revenue Growth, Budget Management